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Dunes PR is a UAE-based freelance PR and communications platform founded by Hoda Ayache, a bilingual Arabic-English PR professional and writer with extensive experience in journalism, media relations, and brand communications.
Through Dunes PR, Hoda works alongside a trusted team of specialists in business development, public relations, game design and development, content writing, and translation to provide flexible support for PR agencies, brands, and clients across the UAE, GCC, and MENA region.
Together, the team offers PR, media relations, bilingual content, translation, creative communication, and digital development support, helping brands communicate clearly, build credibility, and connect with the right audiences.
From hospitality, lifestyle, real estate, and corporate communications to technology, healthcare, entertainment, travel, FMCG, and gaming, Dunes PR brings practical media experience, creative thinking, and multilingual storytelling to every project.
OUR PHILOSOPHY
Proactive. Reactive. Effective.
At Dunes PR, we believe successful communication is built on the right balance of planning, responsiveness, creativity, and results.
Proactive
We do not wait for opportunities to happen. We create them.
We take the time to understand each client’s business, audience, industry, and communication goals, then develop ideas that support their visibility and positioning.
Reactive
We understand that PR and communications require speed, flexibility, and professionalism.
Whether it is a client request, media inquiry, interview opportunity, urgent announcement, content requirement, event-related need, or creative project, we respond quickly and thoughtfully.
Effective
We focus on communication and creative solutions that deliver value.
Every press release, campaign, media pitch, interview, event opportunity, content piece, translation, or creative project is built around the client’s key objectives. We use the right mix of PR tools, multilingual content, media relationships, creative thinking, and follow-up to support visibility, credibility, engagement, and long-term brand positioning.
OUR STRATEGY
OUR STRATEGY
Our strategy is built around four key pillars:
Awareness
We create consistent media and content visibility that helps audiences understand who our clients are, what they offer, and why they matter.
Positioning
We help brands communicate their unique value clearly and professionally across relevant media, digital, creative, and industry platforms.
Reputation
We support and protect our clients’ public image through thoughtful messaging, timely communication, credible storytelling, and high-quality content.
Engagement
We connect brands with journalists, editors, influencers, target audiences, and creative communities through relevant stories, interviews, events, media opportunities, digital content, and strategic plans
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