Our Expertise

Experience Shaped by Regional PR, Content & Communications Work

Dunes PR’s expertise is shaped by the founder’s 15+ years of experience in public relations, media relations, corporate communications, bilingual content, translation, and editorial storytelling across the UAE and wider MENA region.

This experience was built through previous roles with PR agencies, media organizations, corporate teams, and freelance clients, covering sectors such as hospitality, tourism, culture, government, banking, real estate, lifestyle, events, technology, environment, and corporate communications

Hospitality, Lifestyle & Luxury

Our background includes communications and PR work for leading hospitality, lifestyle, and luxury brands across the UAE and the wider region.

Previous project exposure includes Millennium Hotels, Al Khozama, Danat Hotels, Emaar Hospitality brands, Natuzzi Italia, Western Furniture, The Metropolitan Hotel Dubai, Natuzzi Harmony Residences, One Za’abeel, and other hospitality and lifestyle projects.

This experience includes hotel activations, brand launches, media events, press releases, executive quotes, interview coordination, bilingual content, and on-ground PR support.

Tourism, Culture & Heritage

Dunes PR brings strong understanding of tourism, cultural, museum, and heritage-related communications.

Previous project exposure includes Ajman Tourism, Ajman Museum, Masfout Museum, Beit Rashid Al Khodr, Ajman Liwa Dates & Honey Festival, and other destination-led initiatives.

This background includes media relations, press materials, event communications, spokesperson interviews, speeches, cultural storytelling, and on-site media hosting.

Banking, Finance & Corporate Communications

Our expertise also covers banking, finance, and corporate communications, with experience in executive messaging, official statements, press releases, Q&As, thought leadership content, internal communications, and stakeholder-facing materials.

Project exposure includes Saudi National Bank, FinBursa, Ajman NuVentures Centre Free Zone, and other corporate communication assignments across the region.

Government & Public Sector Communications

Our background includes communications support for government and public-sector-related projects, with a focus on clear messaging, bilingual content, stakeholder communication, and public-facing materials.

This experience includes Government of Ajman entities, Ajman Tourism, UAE Moral Education, Sandooq Al Watan, Investment Corporation of Dubai, and Ithra Dubai.

Events, Exhibitions & On-Ground PR

Dunes PR’s expertise includes event PR, media hosting, press conferences, exhibitions, cultural festivals, hospitality openings, and corporate activations.

Previous project exposure includes World of Coffee Dubai 2026, Ajman Tourism at ATM, Ajman Liwa Dates & Honey Festival, and various UAE-based media relations events.

This background also includes organizing and hosting media tours, coordinating interviews, supporting spokespersons, and managing media engagement before, during, and after events.

Environment, Wildlife & Community Storytelling

Our communications experience also extends to environmental and community storytelling, including conservation, wildlife, education, and public engagement.

Previous project exposure includes Al Ain Wildlife Park & Resort, where the work involved bilingual content, media hosting, educational narratives, community activities, and conservation-related communication.

Technology, Consumer Brands & Market Launches

Dunes PR also brings experience in technology, consumer brands, and product-related communications.

Project exposure includes MSI, Hisense, TECNO, Keuro Life products, and other regional campaigns involving product announcements, launch messaging, bilingual press releases, media outreach, and market positioning.

Editorial, Publishing & Owned Media

Our expertise is supported by a strong editorial and publishing background, including experience with Forbes Arabia, Dar Al Khaleej, and Gulf Times Arabia, a bilingual digital platform focused on regional culture, creativity, business, and thought leadership.

This editorial foundation helps Dunes PR create content that is media-friendly, polished, audience-focused, and suitable for both Arabic and English platforms.

Game Development & Design

Dunes PR’s expertise also extends to creative and digital projects, including game development and design support.

This background includes working on game concepts, storytelling, content development, character and narrative direction, promotional copy, launch communication, and creative material that helps gaming and design projects present their ideas clearly and engage the right audiences.

Office & Meeting Catering

Dunes PR also provides support for small-scale office and meeting catering, serving business meetings, team gatherings, workshops, and corporate sessions for up to 25 people.

This expertise is built around practical coordination, presentation, reliability, and understanding the needs of professional environments, ensuring that office gatherings and small corporate meetings are supported with a smooth and thoughtful catering experience.

A Cross-Sector Communications Partner

From hospitality openings and cultural festivals to banking communications, technology launches, tourism campaigns, environmental storytelling, and executive messaging, Dunes PR brings cross-sector experience that helps brands communicate with clarity, relevance, and confidence.

Our expertise is built on real project exposure, regional insight, strong writing, media understanding, and the ability to adapt each message to the right audience, platform, and market.

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